Crafting innovative furniture

August 15, 2019

Crafting innovative furniture for inspiring people: the essence of our business.

A little over a year ago we were working hard on the development of our new website, not only its new design but its content. This can be an exciting and interesting exercise albeit challenging to really nail it – to really think about what we do, why we do it, and how we can best convey what we can achieve for our clients in a logical and visually pleasing way.

Importantly, before we could even begin to think about the website’s design and navigation, we focused our energy on thinking about every aspect of the business, from our products, our philosophy & promise, our processes and, most essentially, how we convey our close working relationship with our clients to ensure we produce excellent outcomes and solutions.

This is an ongoing process that requires constant reassessment and we are always working hard to fine tune our message and mission, to be concise about the essence of the business and how we define what we offer with clarity and vision.

This ongoing research is not only relevant for our website, but for every aspect of what we do, from publicity materials, to customer services, to categorising our services clearly to enable our clients to make informed decisions.

In a nutshell, we design and make bespoke and limited-edition luxury furniture to provide you with quality, originality and choice. We create products for those who are looking for something truly individual.

We offer seven services, each one culminating in a beautiful piece of furniture that has been expertly and exquisitely crafted. Whichever option our clients choose – we pride ourselves on our customer care and in everything we design and create. We also guide our clients every step of the way!

‘Crafting innovative furniture for inspiring people’

Text and images outlining Edward Johnson's 'crafting innovative furniture' seven services.

We hold a selection of limited-edition furniture already made and ready for delivery. This often includes more affordable/smaller items from the Sussex Collection and occasionally Edward’s latest signature showpieces from the Signature Collection. This is ideal for those wanting to view and purchase something immediately.

This is a selection of smaller limited-edition items, comprising of more affordable pieces. Each piece in the collection is made in our own workshop, with the same high-quality craftsmanship and attention to detail as any of the larger Edward Johnson pieces.

We offer a selection of Edward’s Signature Collection designs that can be tailored to your specific requirements. This option is ideal for those who like an existing signature design but would like it to meet their requirements without the premium cost and time commitment required to produce a totally new piece of bespoke furniture.

The Blueprint Collection consists of Edward’s exploratory concepts that have been developed into initial designs but are yet to be finalised and put into production. The Blueprint Collection offers an exciting opportunity for anyone wishing to commission one of Edward’s more challenging and innovative creations.

We offer a flexible bespoke service where we tailor each piece to your specific requirements and lifestyle. We work with you to create a solid brief from the outset, and either start with a brand-new concept, or adapt one of our existing signature designs.

We offer an exclusive bespoke service for those clients wishing to commission a unique one-off design. This service is ideal for those who want exclusivity on a design. This service is as our bespoke option, but it attracts a premium due to the exclusive one-off nature of the pieces.

In the future you might move home, or your taste might change. Therefore, we provide a refurbish and re-sale service exclusively for our clients’ commissions. This secondary service is ideal for those who have commissioned a free-standing Edward Johnson design and wish to transfer custodianship.

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